At East Embrace, we create engaging, thought-provoking quizzes designed for curious minds and playful spirits. Whether you’re looking to uncover your inner personality type, test your knowledge, or simply pass time with a smile, our quizzes are here to entertain, inspire, and help you learn more about yourself… One question at a time.
The Elephant in the Room
Founded in 2024, and we’ve published over 5,000 quizzes… So you’ve clearly used AI.
Yes – we us AI… In more ways than you might realise.
We scraped the entire internet for EVERY quiz topic searched. You read that correctly. Then we used AI to clean (technically called ‘remove keyword cannibalisation’) those search queries so their are no duplicated quizzes anywhere on the site.
Then plugged all those weird and wonderful quiz topics (that we know you love!) into our database, asked AI to create thought provoking, challenging and wildly entertaining questions for you to have endless fun.
🎨 Yes, We Use AI Images Too
AI images? Sure – why not. Does that make us lazy? Well, the guy who researched the theme of each quiz (that anime, Kpop band, period of history you love), found an artist that best captures that topic, and produced THOUSANDS of images, tweaked, edited, laughed, cried and uploaded wouldn’t call it lazy.
✅ But We Still Believe in the Human Touch
Every quiz question and answer goes through a human review process. We fact-check, edit, and make sure the vibe is just right. Great quizzes are part science, part storytelling, and part late-night existential spiral.
Our Mission & Values
We’re on a mission to have a fun and engaging quiz on every topic of interest on the planet.
We believe that great quizzes do more than just pass the time. They spark curiosity. They make you think, laugh, question, and sometimes even feel seen in a weirdly accurate way. Whether you’re diving into a deep personality quiz or testing your pop culture knowledge, our goal is to leave you entertained and inspired.
What We Stand For:
- Curiosity-First Content: We don’t just chase trends, we chase questions worth asking.
- Smart Use of AI: We embrace technology to unlock creativity, not replace it.
- Human-Centred Fun: Every quiz is made for people and reviewed by people.
- Quality Over Quantity: We’ve got thousands of quizzes, but every single one has a reason to exist.
- Connection Through Play: We believe quizzes can be more than just clicks, they can be conversation starters, memory makers, and little windows into who we are.
Because in a world of endless content, we’re here to help you slow down, explore something new, and maybe learn a little more about yourself in the process.
What Makes Us Different
There are a lot of quiz websites out there (We looked!). East Embrace isn’t just another clickbait factory or recycled content dump. Here’s what sets us apart:
🚀 We’re Powered by Data, Not Guesswork – We didn’t just wake up one day and write quizzes off the top of our heads. We scraped the entire internet for every quiz topic people actually search for and curate a catalogue that’s built on real curiosity. No duplicates. No filler. Just quizzes you actually want to take.
🎭 Entertainment That Feels Personal – From niche anime fandoms to oddly specific personality types, we create quizzes that feel like they were made for you. Because they kind of were. Our system combines smart algorithms with human insight to deliver questions that stick.
Bottom line? We built East Embrace to be the place for people who love a good quiz and expect better than average. Quicker laughs, deeper insights, and way fewer eye-rolls.
How Do We Make Money?
Let’s talk about the A-word… ads.
We keep East Embrace free for everyone by running display ads on our site. That’s how we pay for the tech, the people, the servers, the coffee… and the emotional recovery from reviewing “What Cheese Am I Quiz” at 2 a.m.
We know ads can be annoying, but they help us stay free, independent, and not behind a paywall.
We work hard to make sure they’re not intrusive, and we’re constantly tweaking things to keep your quiz-taking experience smooth and fun. So if you see an ad, just know it’s helping us continue building one of the internet’s most joyful rabbit holes
Who’s Behind the Quizzes?
We’re a small, slightly obsessed team of quiz-lovers, data nerds, writers, and creative humans (with strong coffee dependencies) scattered across the globe. Some of us love K-pop. Some of us can’t stop making spreadsheets. All of us think personality quizzes are a valid form of therapy.
Meet Michael – CEO
Michael is the brain behind the magic. A lifelong tech tinkerer and marketing strategist, he’s the one who looked at the internet and thought, “What if we could turn the entire world’s curiosity into a quiz?” So, he did.
With a background in revolutionising marketing, streamlining operations, and building AI-powered solutions, Michael doesn’t just lead East Embrace, he engineers it. He’s obsessed with making things smarter, faster, and more human (yes, even with all the AI involved). From optimising data capture to designing intuitive quiz experiences, he’s constantly fine-tuning every corner of the site.
Meet Campbell – Marketing
Campbell leads the charge on content strategy and marketing magic. He’s the one spotting trends before they trend, crafting campaigns that actually connect, and making sure each quiz not only entertains but earns its place in the algorithmic spotlight.
From campaign ideas to community vibes, Campbell keeps the brand buzzing with relevance and just the right amount of weird. He’s at the helm, making sure every click leads to curiosity and every scroll feels like it was made just for you.
Meet Sarah – Tech
Sarah is the quiet powerhouse keeping East Embrace fast, smooth, and gloriously glitch-free. From quiz logic to backend wizardry, she’s the reason everything works when you tap in your answers.
Behind the scenes, Sarah builds the systems that support our AI-powered quiz engine, optimises the site for millions of users, and somehow still finds time to improve page load speeds (you’re welcome). She turns big ideas into clean code and chaos into calm.