At East Embrace. we take content quality seriously. Our editorial team is made up of experienced writers, editors, and fact-checkers who work together to ensure every quiz is accurate, engaging, and trustworthy. Here are the people responsible for reviewing and refining the content you read on our site.
Michael isn’t just the visionary behind East Embrace, he’s the editorial engine. With a background in marketing innovation and AI-driven strategy, he ensures that every quiz isn’t just clickable, but meaningful.
From shaping editorial standards to overseeing data-backed content development, Michael blends creative instinct with technical precision. His mission? To turn global curiosity into smart, seamless quiz experiences that inform, delight, and perform.
Campbell is the curator of curiosity. As the editorial lead for content and marketing, he keeps the East Embrace tone on-point and every quiz aligned with what audiences love (and search engines reward).
Whether he’s brainstorming quiz themes, writing headlines, or tuning metadata for performance, Campbell makes sure our content connects. Think of him as the strategist who turns pop culture, personality insights, and playful humour into editorial gold.